Hi, I’m Asyah, the founder of Vida Lux. My passion for jewelry and accessorizing runs deep. Growing up Black and Latino, my love for gold jewelry was part of my upbringing—earrings at just a few months old, a nameplate bracelet by age 1, and my first gold ring by age 6. Accessorizing wasn’t just a choice, it was a way of life. In high school, I started my first handmade jewelry brand, crafting everything in my room with supplies from Michael’s. That’s when I realized my dream: to create my own brand that celebrates timeless accessories and effortless style.

Vida Lux is born from that vision. We offer perfectly curated accessories—earrings, necklaces, handbags, sunglasses, and more—that blend quality and style with everyday functionality. Our jewelry is crafted with 18k PVD gold plating over stainless steel and sterling silver, ensuring durability and a tarnish-free shine. Our handbags are made from 100% vegan leather, and all of our packaging is eco-friendly and compostable. At Vida Lux, we believe that everyone deserves high-quality, affordable accessories that elevate every outfit and make you feel like your best self.